Der findes nogle film- og seriefortolkninger af kendte spil der har været kæmpe succeser, og bragt et større publikum og fornyet energi til de spil de er baseret på. Ville det så ikke give mening med en fortolkning af Grand Theft Auto? Det mener Take-Two chefen slet, slet ikke.
Under et nyligt investormøde siger Strauss Zelnick (via PC Gamer) at selvom at en GTA-film kunne tjene mange penge, så tjener serien faktisk nok penge i forvejen:
"[Films and television are] very difficult businesses," Zelnick said. "I've been in them successfully. They're super challenging. They're not what we do. We'd much prefer the risk/reward profile of the business we're in."
"In success, the number, in terms of the benefit to our bottom line ... it's not zero, but it's not really material to what we do around here. And in failure, we run the risk of compromising the underlying intellectual property."
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