Sony er naturligvis glade for det høje PS5-salg, men har både måtte nedjustere deres tårnhøje forventninger til resten af finansåret, samt anerkende overfor deres investorer at det efterhånden er så dyrt at producere gigantiske AAA-titler, at de må og skal blive mere profitable.
Så hvordan bliver de det? Jo, det bliver de ved at Sony blandt andet udvider deres planer for lanceringer på PC-platformen, men præcis hvordan vides ikke rigtig. Den nuværende PlayStation-chef, Hiroki Totoki, har sagt under deres seneste kvartalsmøde, at PC bliver et større fokus:
"But overall growth and sustainable profitability or increasing margin, how will that translate to these goals? I don't think people understand that deeply. I think that is the problem of the organization. In the past, we wanted to popularize console and the 1st party titles' main purpose was to make the console popular. It is true, but there is a synergy to it. So if you have strong first party content, not only with our console but also other platforms like computers, 1st party can be grown with multiplatform and that can help operating profit to improve. So that is another one we want to proactively work on. I personally think there are opportunities out there for improvement of margins, so I would like to go aggressive in improving our margin performance."
Det er et omdiskuteret emne i branchen lige nu, at disse gigantiske spiltitler er blevet så dyre at producere, at det ikke længere er nok at fortsætte som før. Tror du at mindre eksklusivitet i det hele taget er vejen frem?
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