Skal man tro på Ubisofts daglige leder Yves Guillemot, er en af grundende til at vi ikke ser mere innovation, ganske simpelt at den slags ofte sker i forbindelse med lanceringen af ny hardware. Han mener yderligere at de nye platforme har været alt for lang tid om at nå markedet, hvilket han alt sammen fortæller i et nyt interview med Polygon:
"I think that what has happened is the transition has been very long... You know, in the industry, we were used to changing machines every five years. This time we are in the seventh year of the 360. We need new consoles and at the end of the cycle generally the market goes down because there are less new IPs, new properties, so that damaged the industry a little bit."
Og han fortsætter:
"Transitions are the best times, are the best ways, to make all of our creators take more risks and do different things... When a console is out for a long time ... you don't take as much risks on totally new IPs because even if they are good, they don't sell as well."