Activision endte med at smelte sammen med Vivendi tilbage i 2008, og skabte det Activision Blizzard vi kender i dag, men hele indretningen af de berømte IP'erne der har givet dem deres succes kunne have set meget anderledes ud.
For nylig deltog tidligere Activision CEO Bobby Kotick og tidligere EA CCO Bing Gordon i Grit-podcastet, og her siger Gordon at EA "passed" på et køb af Call of Duty, Guitar Hero og sågar studiet bag World of Warcraft, Blizzard.
"Call of Duty, Guitar Hero, Blizzard... EA saw all those first and passed on all of them. This is why I have double-high respect for [Kotick] saying, 'no, no, this is going to be good to own.' And then you kept the people around. I'm pretty sure that some of those companies, the creative leaders, would not have stuck around [for a company other than Activision], so you did some kind of miracle of keeping them productive for long periods of time."
Sjovt nok siger Kotick, at EA efterfølgende forsøgte at købe Activision og Blizzard flere gange efterfølgende:
They tried to buy us a bunch of times, we had merger conversations a bunch of times."