XDefiant kom godt fra start, men spillerne faldt fra for hurtigt, og Ubisoft var desuden også ret hurtige til at lukke ned for spillet, og her den 3. juni så bliver serverne slukket helt og aldeles. Det er slet ikke første gang at den slags sker, og branchen synes at være midt i en krise, der påvirker studier, ansatte og også forbrugere.
Executive Producer på netop XDefiant, Mark Rubin, siger nu i en række beskeder som svar på en fan der udtrykte frustration om tingenes tilstand, at studier fremadrettet bør være mere som Larian, og mindre som Activision Blizzard.
"A lot of games, Call of Duty included just focus on how to make the most money possible out of the player base. They rely heavily on FOMO marketing and EOMM matches. But I feel like it used to be just more about the quality of the game which would drive players to play. And that means making the game more player centric. i.e. less engagement based tactics and higher quality experiences for the players. Better maps, modes etc. In other words your game should have a high player count because it's good and people want to play it rather than people playing it because the game has a $250M marketing budget. Everything is just said is very simplified as it would take too long to really go into it. One last simple analogy. Be more like Larian, less like Activision. As a free to play game we did have fomo content although one of the features that was coming was a way to earn a currency by just playing to buy old content. But as far as marketing we barely had any marketing budget."
Er du enig med Rubin?