En analytiker siger at spilpriser lige nu er "det vilde vesten" men forventer et comeback for spil til $80

Lige nu er der god omtale på at holde sig til $70, men det vil forsvinde, mener analytikeren.
Tekst: Magnus Groth-Andersen
Publiceret 2025-08-08

Nintendo forsøgte at etablere en ny prissætning på $80 med Mario Kart World, men det udløste så dårlig omtale at eksempelvis EA afviste at forøge priserne på deres spil, og Microsoft direkte droppede det på The Outer Worlds.

Men én analytiker mener dog at spil til denne højere pris vil vende tilbage. I et interview med GamesRadar siger Mat Piscatella fra Circana, at spilpriser lige nu er "en smule det vilde vesten." hvor vi ser alt fra $80 til $30-spil skabe overskrifter, men Piscatella mener, at denne variation kommer på et tidspunkt, hvor udgivere prøver at finde et "sweet spot" for priserne.

"Publishers and developers are trying to find the sweet spot for their pricing strategy. And sometimes you think, 'Okay, we go for a higher price. We may not get as many people, but we know that the ones we get will be very enthusiastic and dedicated.' Or, 'Maybe we need to come out at a lower price and cast a wider net. I think everyone's just trying to figure things out in a market environment where the biggest competitor to any new game isn't the other new games launching in the release window like it used to be. It's Fortnite and Roblox and trying to pull people out of those, because that's the primary competition now, getting those 35% of active players on console that play Fortnite every week. I know a lot of people don't like it, but people still buy these games at these high price points, so they're going to keep getting made at high price points for the right game that can do that. The market is what it is, and you can always drop the price of the game, but you can't really raise it. So we'll see what happens over time."

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