Det er ikke ligefrem at sammensætte et award show, hvor folk verden over tuner lige så meget ind for nye trailers og spilafsløringer, som for at se hvem der faktisk vinder de eftertragtede priser - samtidig med at dette gøres uafhængigt, men hvor mange bliver lettere kvalme over at se reklamer.
Men skaberen bag showet, Geoff Keighley, forstår godt at den balancegang er umådelig svær at knække, og han indrømmer også showet ikke altid har ramt plet i forhold til at repræsentere branchen ansvarligt. I et interview med The Game Business siger han dette:
"It's also a very real-time thing in a way, right? What is the state of the industry as we walk on the stage?... We do feel the weight on our shoulders because we have this platform. But also, we're mindful that a lot of people do tune in because they want to celebrate games and see new games. How do we square that is something that — we think a lot about it. Some people online think that we're oblivious to it. It's like, 'no, we're definitely thinking about the right way to represent the industry to the wider world.' Do we always get it right? No. It's a very complex situation to figure out exactly what to do."
Dette forhindrer ikke nogen online i at servere hot takes både før, under og efter årets show, hvilket vist kun er naturligt.
Glæder du dig til showet i nat?