Fysisk spil- og konsolsalg ramte historisk lavpunkt i november i USA

Xbox-salget faldet eksempelvis 70%.
Tekst: Magnus Groth-Andersen
Publiceret 2025-12-19

Om det er manglen på markante titler, for høje tilbudspriser i en måned der ellers domineres af stærke besparelser eller noget helt tredje, men faktum er at i USA, der har salget af al spilrelateret fysisk hardware og software haft en ret ringe november.

Som IGN skriver så faldt den samlede hardware-omsætning i spilbranchen på det amerikanske marked hele 27% sammenlignet med samme periode sidste år, det laveste punkt siden 2005.

Xbox-konsolsalget faldt 70%, PS5 faldt med 40% og kombineret faldt Switch og Switch 2 også med 10% til trods for at dette er Switch 2's lanceringsår. Her siger Mat Piscatella fra Circana dette:

"With six months in the market, it remains the fastest-selling video game hardware in U.S. history. However, part of what was driving that was its availability to be bought during its launch window. It's been extremely rare to have such a successful new device not suffer supply constraints going into its first holiday sales period. Unit sales of Switch 2 were lower than those of Switch 1 during each console's first November, but the price points are also quite different. The average price paid for a new Nintendo Switch in November 2017 was $309 (which, if adjusted for inflation, is approximately $405 in November 2025 dollars), compared to the $486 for Switch 2 in November 2025. Perhaps it is a case of demand having been pulled forward earlier in the year because people could find them. Or perhaps the mass market is not as quickly adopting Switch 2 as it did Switch. Or perhaps consumers are looking elsewhere for holiday gifting as the prices continue to rise in video game hardware. Tough to say at the moment."

Det fysiske spilsalg faldt 14% samlet set, som nok er forventet, men den samlede omsætning fra al software-salg steg kun 1%, og alt det her er et "red flag" ifølge Piscatella, der siger dette:

"If we see rising prices on consoles and gaming PCs over the coming months it could, theoretically, be potentially devastating to the dedicated gaming device market. Which would, of course, have potential carryover effects on the content side. I certainly see some of the relationships between hardware unit sales and pricing we're seeing in the November results as a red flag."

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