Et evigt emne i spilbranchen er omkostningerne ved udvikling, hvordan de stiger og hvordan man retfærdiggør at udvikle et spil, der koster millioner at lave, med stor risiko for ikke at tjene sig ind igen.
Hos Ubisoft har man valgt at tackle den problemstilling ved at behandle hvert nyt spil som en del af en spilserie.
"We won't even start [development] if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive," siger Tony Key, Ubisofts senior vice president of sales and marketing, til Gamesindustry.
"We spend so much time, energy and money creating these experiences like Watch_Dogs and Assassin's Creed, you need to match that now on the marketing side. You're making a huge bet on the development side, you've got to be all in. It became very clear to us about two years ago that this is a blockbuster world we live in now."
"This year we're looking at Assassin's Creed IV, and Watch_Dogs, and saying 'That's what it takes nowadays, that's what we're going to keep doing."