Et af de helt store aspekter ved Microsofts køb af Activision Blizzard, var at de kunne bruge deres lukrative franchises til at booste Game Pass-vækst. Men har de råd til at droppe det traditionelle salg helt år for år?
Det er det helt store spørgsmål, og Windows Centrals Jez Corden mener at det lige nu kan gå begge veje. Dog påstår han at han har hørt, at det ikke er helt sikkert at Microsoft bare lancere årets Call of Duty direkte på Game Pass:
"It'd be interesting to see if they take Call of Duty out of Game Pass this year, which is a possibility from what I've heard. I think it'll kind of reveal some of the cracks in the strategy, possibly. Game Pass has disrupted Call of Duty's business model in a pretty negative way. Microsoft has a formula, it's called a member weighted something or other, with which they charge back Game Pass revenue to the studio. So if a big game like Call of Duty goes in, it is going to vacuum up a lot of that revenue, which kind of eats into how much money you've got month over month to actually get new content. And you need new content to prevent churn. So CoD is so big that it sort of harms Game Pass. But at the same time, the idea that you don't have to buy Call of Duty and get it for cheaper kind of also hurts Call of Duty in reverse."
Du kan se selv Corden udtale sig om problematikken herunder.
<social>https://www.youtube.com/watch?v=B1cpze5029I</social>