Nicolas Winding Refn og Hideo Kojima medvirker i bizar AI-reklame for Prada

Og responsen er præcis, som du tror den er.
Tekst: Magnus Groth-Andersen
Publiceret 2026-05-28

Selvom der sagtens kan være en plads til visse AI-værktøjer i kreative fag som spil- og filmudvikling, så er det ikke alle tiltag der får den håbede respons.

For nylig afslørede modemærket Prada et samarbejde med filminstruktør Nicolas Winding Refn og selveste Hideo Kojima, der sammen medvirker i en AI-genereret sci-fi pastiche.

"Throughout our extended friendship, Hideo Kojima and I have shared the feeling that we were somehow split from the same consciousness, moving through different lives while orbiting the same obsessions. That idea became the spark for a film: a space odyssey following us as we traverse a sci-fi dreamscape. Created in collaboration with Prada, the project is both an artistic experiment and a playful exploration of new creative possibilities through AI technology."

Det er fine ord, men det er lidt af en underdrivelse at kalde responsen "blandet". I en dedikeret tråd på ResetEra, hvor der er blevet leveret de her beskeder:

"All right then, Mr. Kojima, have fun in the festering slop pit with the rest of the AI weirdos," skriver en.

"Seeing this through Prada frames with my Drive Blu-ray in my peripheral and god knows how much Kojima stuff in my place, has my stomach doing jumping jacks. Really disappointed considering the talent and budget available, delete this shit and bury it. Issue a public apology," skriver en anden.

Du kan se den herunder.

<social>https://x.com/NicolasWR/status/2059283401115377904</social>

Læs mere og se screenshots på Gamereactor.dk

Tilbage