Torsdag aften optrådte den stadig relativt nye Xbox-chef, Asha Sharma, i en Bloomberg Tech-livestream, hvor hun benyttede lejligheden til at tale om Xbox og fremtiden. Blandt andet kommenterede hun, at hendes første hundrede dage som Xbox-chef havde været en succesfuld start for brandet, hvilket fik Xbox' målinger til at stige igen.
Det lyder dog som om, tingene kan gå lidt langsommere fremover (transskriberet af Resetera):
"Well, I think the first 100 days are going to be hard to beat in terms of the excitement, but the next 100 days; look, we've done so much to start to revive Xbox: We've shipped more in the last 100 days then we have in the last year, we've been able to reset Game Pass after an 8 month decline. It's now returned to growth and expanding retention. Most importantly, we're starting to get back to being closer to our players and our community.
I think the next 100 days we have to reset the business. We need to look at how we're investing, how we're prioritizing, change how we operate in order to return to growth, in order be where the world plays."
Emnet omkring eksklusivitet blev også bragt op, da intervieweren nævnte Netflix som en parallel til Game Pass, en tjeneste, der aldrig ville være blevet så stor uden sit eget indhold. Sharma svarede på en måde, der næsten sikkert antyder, at Xbox igen vil begynde at tilbyde indhold eksklusivt til Xbox:
"I think it's a tough topic. Look, we're the number 2 publisher in the world, and in order to be a great publisher, you must have your games reach large audiences to play. At the same time, we're increasingly becoming a platform.
In order to be a platform, you must have exclusive content and services. And so, we're looking at that very closely. I think that we have to be very thoughtful about each title, on how we want to think about it, and learn from similar cases in the industry, and that's what we're doing."
Microsoft har allerede gjort det klart, at der ikke vil være tale om eksklusive titler ved søndagens Xbox Games Showcase, men udtalelsen om, at en platform "must have exclusive content" antyder stadig, at Phil Spencers strategi kan være på vej til papirkurven.