Tetsu Sumii er navnet på en af de ledende personer bag designet af Sonys PlayStation 4. Hans ord og omdømme for former og aftryrk har afgjort PlayStation 4-looket. I et interview med den officielle PlayStation-blog fortæller han hvorfor designet blev som det blev.
Hans ord, sakset fra bloggen:
"I think the PlayStation brand image needs to be changed a little bit, as it's a new console, and we have to show what we're pointing towards for the future."
"So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment but the company as a whole. This should be one of the best, coolest, most sophisticated products we've created. That's what we were striving for."
"When we started the product design for PS4, we didn't start by thinking about what the shape would be. It was more about how we were going to create a new brand identity through the product. I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That's my thinking."