EA har rystet organisationsposen, og det betyder at Need for Speed-serien fremover vil høre under EA Sports, og ikke EA's generelle spilafdeling.
Skiftet betyder dog ikke, at alle Need for Speed-spil pludselig skal udgives af EA Tiburon, eller at de fremover kommer til at hedde Need for Speed 14, 15, 16 og så videre. Det siger EA's Patrick Söderlund til Polygon. I stedet handler det om at få friske øjne på serien.
"When you've had a franchise that's been going on for 20 years like Need for Speed, I think it was time for us to get a different pair of eyes on it, a fresh look and feel on it. If something can come in and make take it to the next level, take it to a different direction", siger Söderlund.
"I think that we can learn a lot from the sports games and what they've done. When you play a sports game, the controller in your hand will dictate how good the game is. It's all about player control and input and how it feels. It's a feeling, right? I think that focus on pure gameplay, is something that can benefit the Need for Speed brand in a very positive way".
Söderlund siger også, at han ikke forventer at skiftet til EA Sports vil betyde, at Need for Speed-serien får et mere realistisk og simulationsorienteret fokus.