Ubisoft Toronto-bossen Jade Raymond fortæller i et interview med canadiske The Grid, at hun er træt af at der bliver talt ned til spillere, når spil designes. Bikiniklædte kvinder og enorme motorsave er blandt andet ting, som hun er træt af at se på. Hun går endda så langt som at konstatere at Iron Man 3 som film byder på mere kompleksitet end de fleste spil.
"I don't like the assumption that all people who play games want big chain saws and women in bikinis. It's like, really? Not all gamers are teenage boys, and even teenage boys want more than that", udtaler hun og fortsætter:
"Look at movies. I really love traditional action movies-I almost don't care how bad it is if there are big things exploding-but even those films have become more interesting in terms of complex leads. Look at Iron Man. The videogame world is improving, too: We're seeing some variety. Grand Theft Auto has been doing a good job picking interesting main characters in recent years-like the new-immigrant underdog. There still isn't a game where you get to play an old lady. That's my dream."
Her på redaktionen kan vi sagtens nikke genkendende til holdningerne, men hvad siger I?