Vi kender alle de rabiate fanboys, der hader alt andet og lovpriser deres valgte dims. Nu forklarer psykologen Lewis-Hodgson til sitet Kotaku, at der måske nærmere er tale om en forelskelse mere end et forsvar.
Ganske enkelt sammenligner psykologen dopamin-produktionen hos en jublende produktejer med det niveau man finder hos en forelsket.
"It often takes time to develop such an irrational attachment to a product. Sometimes it's like falling in love - what happens then is that you get a tsunami of a neurotransmitter called dopamine into the brain, which gives you a huge buzz. This happens with products, they can do exactly the same thing - in fact when we look at addictive behaviour, we find that people become addicted to products. The sight and touch of the product gives them a dopamine high."
Hvad siger I? Er fanboys bare forelskede individer?