Det var ikke en særligt populær beslutning blandt gamere, men Ubisoft føler alligevel at de traf det rigtige valg, da de udsatte Watch Dogs og droppede den oprindelige udgivelsesdato sidste år. De havde nemlig brug for de ekstra seks måneders udvikling til at sikre kvaliteten, selvom det kostede dem.
"We had no choice, despite the fact that it put us in a tough financial position in the short term. We're a long-term company, with a long-term vision, and Watch Dogs for us is a long-term play. We had no choice. We knew it was the right thing to do, but it doesn't make it hurt any less", siger markedschef Tony Key til avisen The Alist Daily.
Han påpeger også, at forudbestillingerne faktisk er kommet hurtigere ind siden udsættelsen, og at spillet sandsynligvis vil tjene de ekstra omkostninger et. Når det så er sagt, var det ikke nogen let beslutning.
"The decision was made very late, and we were rolling along in a lot of areas on the marketing side. Any time a game slips, there are marketing inefficiencies. We are still executing, for the most part, the plan that we had had. It was a lot of late nights and crazy reactions to putting everything on hold at the last minute. It's the least of our problems to put marketing on hold, compared to getting the game right, but it's a lot of work for a marketing team when something like that moves. You have to reallocate all your resources on a new schedule, you've got your retailers to deal with, who are already running marketing for your game in some cases. Slips like that are incredibly inefficient".
Er dine forventninger til Watch Dogs dalet siden udsættelsen?