Watch Dogs har ganske vist solgt i spandevis, men det har ikke forhindret nogle spillere i at klage over, at hovedpersonen Aiden Pierce er kedelig og generisk.
"We knew it would be polarising; some people loved the characters and some didn't. It was difficult to please everybody with that character," siger Ubisoft-bossen Yves Guillemot i et interview med CVG.
"Now, having seen the reaction, we know what we will do next to improve that," tilføjer han. Hvorvidt Aiden vender tilbage i Watch Dogs 2, siger han: "I can't say because I don't know actually. We'll see."
Intervieweren nævner også, at der er mange "vrede hvide mænd" i Ubisofts spil, hvilket Guillemot godt kan se problematikken i:
"We are working on that. We want to spend more time on the worlds and characters in our games. You will see more and more of this at Ubisoft. We'll try to be less like we have been in the past with some characters. We'll try to extend more diversity."