Under Microsoft's pressekonference var der masser af tale om eksklusive aftaler, hvor flere af de fremviste spil ankommer først på Xbox One. Det er sandsynligvis en reaktion på PlayStation 4'erens strategi, der har en lang række eksklusive aftaler kørende.
Dog er ikke alt hvad det ser ud til ifølge Microsoft's Phil Spencer, og ideen om at spiludviklere og udgivere jagter Sony, og nærmest kaster eksklusive aftaler i hovedet på dem, er åbenbart ganske forkert.
"So, they [Sony] don't ‘gobble' the deals up. They buy them," sagde Spencer til Gamespot, da han blev spurgt om hvorvidt det er svært for Microsoft at følge med.
"You know, I read the same things you do, and I know some people think it's somehow less expensive to sign third-party exclusives if you have a bigger market-share. I can tell you, it has nothing to do with market share."
Han tilføjede derefter: "When you go in to do a deal, with a third party, that third party has its own view of the global market and the value of it. And they should, they should think about their assets and how valuable they are, just like anyone would when they are selling their goods."
Under det samme interview pointerede Spencer endnu en gang, at Microsoft vil fokusere på first-party-titler i fremtiden, altså spil der udvikles af internt, eller af udviklere Microsoft selv ejer:
"Building up first-party exclusives is creatively more difficult than signing a deal."