Nintendo åbner måske deres portefolio af kendte spilstjerner op for filmindustrien igen, efter en lang periode uden overhovedet at høre på ideer, efter den forfærdelige Super Mario Bros.-film fra 1993. Nu kigger Shigeru Miyamoto selv og Software Planning & Development-divisionen af firmaet på problemet. Miyamoto sagde følgende i et interview med Fortune:
"we've had, over the years, a number of people who have come to us and said 'Why don't we make a movie together—or we make a movie and you make a game and we'll release them at the same time?'"
Han fulgte dette op med:
"Because games and movies seem like similar mediums, people's natural expectation is we want to take our games and turn them into movies. ... I've always felt video games, being an interactive medium, and movies, being a passive medium, mean the two are quite different."
I et nyligt møde med investorerne, sagde Nintendo desuden følgende:
"For Nintendo IP, a more active approach will be taken in areas outside the video game business, including visual content production and character merchandising."
Som Miyamoto siger, at firmaet nu åben overfor gode ideer, i forhold til at overføre deres karakterer til det store lærred:
"As we look more broadly at what is Nintendo's role as an entertainment company, we're starting to think more and more about how movies can fit in with that—and we'll potentially be looking at things like movies in the future."