Vi husker alle hvordan Guitar Hero og Rock Band forsvandt helt, eftersom udgiverne malkede serierne til uigenkendelighed, og i de sidste par år har både Call of Duty og Assassin's Creed-serierne også lidt under faldende salg - sandsynligvis grundet årlige udgivelser.
Men dette vil ikke være et problem for Halo ifølge Xbox-chefen Phil Spencer. I et interview med Gamespot siger han, at serien fortsat vil eksistere om 20 år, hvis altså den er blevet behandlet godt. Spencer sagde også, at Halo er grunden til at Xbox eksisterer, og det er deres vigtigste brand:
"We probably have had a Halo release every year for the last few years, but just around the cadence of things, like Spartan Assault and Spartan Strike and obviously Master Chief Collection and the anniversary editions. In terms of the core releases for us, Halo is somewhat unique to those games."
Spencer sagde, at det er vigtigt at have et nyt Halo at kigge frem til, men at det også er vigtigt ikke at overforbruge:
"I like seeing the ability for us to get excited about a release. It kind of builds to a hype, and then it plays. I don't want to overplay or overuse the franchise. It's a franchise and an IP I expect to be around 20 years from now. I think it has the weight that it can support that, but I think that the franchise then needs to be managed in a way that doesn't burn it out."
Han slutter med en sammenligning med TV-verdenen, som har samme problemer:
"I think that's true of any entertainment IP, I think. With television series, if you look at it, they're on a weekly cadence, and they have to do that. Other than some anomalies like The Simpsons, things usually wear out. Not because the stories or characters are bad, but eventually people have kind of ... they've seen enough of it, and they're done with Happy Days, and they want to move on to the next thing.
I want to make sure that we're cultivating it and growing it the right way."