Det er ikke første gange at Nintendo tager en lidt anderledes tilgang til E3, men nu har udvikleren stort set valgt ikke at møde op. Det eneste spil som Nintendo fremviser ved messen er The Legend of Zelda Wii U, og her er forklaringen:
"Nintendo changes its approach to the show every year. This June, Nintendo will focus its attentions on the upcoming game in The Legend of Zelda series. The Wii U version of the game will be playable for the first time on the E3 show floor, and it will be the only playable game Nintendo presents at the show, in order to provide attendees a complete immersion. Additional information about Nintendo's E3 plans will be announced in the future."
Det betyder altså, at det eneste andet Wii U-spil under udvikling, Paper Mario: Color Splash, ikke er at finde på messen.