Efter Konami afslørede sit store partnerskab med FC Barcelona, lader det til at EA gerne vil svare igen med flere partnerskaber af lignende karakter. De har allerede Bayern München i folden, men nu bliver Premier League firmaets "lead partner", som betyder en mere aktivt samarbejde imellem de to parter. Det betyder blandt andet "on-screen branding on all the League's global broadcasts, sponsorship of the official Player of the Month and Season Awards",.
Premier League Managing Director, Richard Masters, har sagt:
"They are recognised the world over for the hugely popular FIFA game series - which millions of Premier League fans engage with every day - making EA Sports a great fit to be Lead Partner of the League.
"This partnership will allow EA Sports to collaborate even more with the League and the clubs, and to be part of the interest and excitement around the competition, both through their fantastic games and the association with the Premier League that this agreement brings."