Der hersker vist ingen tvivl om, at oven på succesen af Pokémon Go, så regner Nintendo kraftigt med at det kommende Super Mario Run vil nyde godt af en lignende succes. Ifølge en kendt analytiker, kunne det meget vel være sandt.
Dr. Serkan Toto, en respekteret japansk mobilmarkedanalytiker der blandt andet forudså før udgivelsen, at Pokémon Go ville blive et gigantisk hit i Japan via Twitter, siger nu, at spillet meget vel kunne blive downloadet 1.5 milliarder gange:
"As Nintendo's first actual game for smart devices, I expect Super Mario Run to do extremely well in terms of downloads: 1.5 billion+ downloads (over the lifecycle of the game, worldwide, on both iOS and Android and for tablets and phones)."
Estimatet er dog ikke helt uovervejet, og via en detaljeret artikel i Wall Street Journal (via Twinfinite), fortæller han hvorfor applikationen kunne blive en gigantisk succes:
"again: Super Mario Run is a free-to-download and not a premium app in the traditional sense
it will star Mario, the world's most iconic video game IP (the simplest but perhaps clearest of the soft arguments)
a bad experience would be incredibly disappointing: it can be expected that Nintendo and DeNA will do everything to deliver quality content, especially as a follow-up to Pokemon Go
over the last years, anticipation for Nintendo content on smart devices has been higher than for any other video games: it will also be the first Mario experience for millions of people (i.e. in China, when Super Mario Run gets actually launched there)
the title already received massive marketing support from Apple (Miyamoto on stage at the iPhone 7 unveiling, there will be "Mario stickers" when Apple switches on the feature in iMessage, etc.)
it's the first app on iOS using Apple's pre-registration service: this means that everybody pushing the "notify" button on the game's already existing App Store page will get a push notification on their device when the game is live (this alone will generate massive traffic on day one) - a great, effective, free and direct user acquisition tool
there can be no question that Apple will massively promote Super Mario Run further when it goes live - also all for free
even though Android was ignored at launch, Google most likely will do similar/free promotions when Super Mario Run gets available on their devices in 2017
etc. etc."
Er du enig i Totos estimat?