Microsoft havde en tætpakket E3-konference i år, og løftede sløret for ikke bare én men to nye konsoller. Først er der Xbox One S, en lidt hurtigere og mindre udgave af den almindelige konsol, og så den nye Project Scorpio. Mange har siden hen spurgt, hvorfor Microsoft valgte at afsløre Scorpio i så god tid, i tilfælde af at nogle forbrugere så valgte at springe Xbox One S over.
Ifølge Microsoft, var det for at kunne give forbrugeren flere muligheder. Microsoft-chefen Albert Penello har udtalt følgende i et interview med TechRadar:
"We wanted to let people know in advance so that we didn't run into the opposite problem which is next year we announce Scorpio and we have people that bought Xbox One S and went 'Why didn't you tell me this was coming a year later? I would have waited".
"I'm glad we give people that option, to figure out what makes sense for them, what's important to them. I think we have a great product [in the Xbox One S]...I'm very confident in that product and the value that it delivers, and I'm glad we told people that something else was coming next year, and to give people the opportunity to wait if they think it's going to be better for them."
Hvad synes I om Microsofts strategi?