Med spil som Rainbow Six: Siege, Star Wars Battlefront og Street Fighter V, så lader det til at store, multiplayer-spil er kommet for at blive, og mange frygter at den storstilede singleplayer-kampagne snart er fortid.
For nylig forstærkede Xbox-chefen Phil Spencer denne frygt i et interview med The Guardian, hvor han pointerede at publikummet for den slags titler skrumper, og erstattes med service-baserede spil:
"The audience for those big story-driven games... I won't say it isn't as large, but they're not as consistent. You'll have things like Zelda or Horizon Zero Dawn that'll come out, and they'll do really well, but they don't have the same impact that they used to have because the big service-based games are capturing such a large amount of the audience. Sony's first-party studios do a lot of these games, and they're good at them, but outside of that, it's difficult - they've become more rare; it's a difficult business decision for those teams, you're fighting into more headwind."
Spencer har dog pointeret via et indlæg på Twitter efterfølgende, at der er håb for singleplayer-spil, men at vi har brug for bedre værktøjer til at facilitere og skabe dem:
"We should want SP success, imo. Liking great examples doesn't mean genre is healthy. I want to find models/tools to help."