Flere og spil satser mere på mikrotransaktioner som en model hvorpå man kan fastholde en indtjeningskilde fra spil efter forbrugerne har betalt købsprisen. Blandt disse finder vi Grand Theft Auto V, der bliver ved med at bringe stor indtægt til Take-Two.
Det skyldes primært mikrotransaktioner, og nu argumenterer Take-Two-chefen Strauss Zelnick for at man i fremtiden kunne implementere flere, uden at det skal ligge forbrugeren til last.
I et længere interview med Gamespot, at der er muligt at implementere mikrotransaktioner uden at være respektløse overfor brugeren:
"You can't give stuff away for free in perpetuity; there's no business model in that. But we're not trying to optimise the monetisation of everything we do to the ninth degree. My concern is, if you do that, the consumer knows. They might not even know that they know, but they feel it. We are convinced that we are probably from an industry view under-monetising on a per-user basis,"
"There is wood to chop because I think we can do more, and we can do more without interfering with our strategy of being the most creative and our ethical approach, which is delighting consumers. We're not going to grab the last nickel,"
Er du enig i at det kan lade sig gøre?