Undersøgelse: Xbox "vandt" E3 baseret på dækning

Tekst: Magnus Groth-Andersen
Publiceret 2017-06-21

For nylig kunne vi rapportere at Star Wars Battlefront II så mest omtale på tværs af Youtube og Facebook, men det er bare et spil, så hvilken af de store firmaer må siges at have fået mest omtale ved dette års messe?

Det er her at ICO Partners kommer ind i billedet, for siden 2014 har de lavet omfattende undersøgelser oven på hvert års overstået E3, der viser hvilke firmaer har nydt godt af mest omtale i pressen og blandt forbrugerne.

Nu er årets resultater blevet offentliggjort via ICO Partners' blog, hvor firmaets CEO, Thomas Bideaux afslører at Microsoft "vandt" E3 baseret på den samlede dækning af platformen.

"For the first time since we started measuring media coverage at E3 in 2014, Sony is not leading. It has to be said that the gap between them and Microsoft is very small, but this comes on the back of Microsoft growing for the 4th year in a row, and where Sony had its 3rd best performance out of 4 companies (on the back of its best performance last year)."

Derudover er Bideaux også personligt imponeret over Nintendos præstation ved årets messe, fordi de har set en fordobling i bevågenhed, der naturligvis skyldes Switch' popularitet:

"Nintendo, on the other hand, has had its best E3, doubling the coverage they got last year. The Switch is clearly a commercial success and is also popular with the media. With a smaller lineup than its competitors, it is quite the performance for them. The wider 3rd party program, with Ubisoft's partnership at the forefront, is likely a significant contribution."

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