Spider-Man var det store punktum for Sonys E3-pressekonference, og alt tyder på at spillet bliver en vigtig brik i PlayStations strategi fremadrettet. Netop derfor satser Sony også på at spillet kan sælge konsoller, og faktisk også rigtig mange.
PlayStation 4-konsollen har allerede solgt over 60 millioner eksemplarer, men ifølge chefen Shawn Layden er Spider-Man deres største chance for at yderligere udvide deres brugerbase.
I et stort interview i Telegraph fortæller Layden, at han håber at spillet kan gøre at PS4-salget forøges kraftigt:
"Well, like I tell my sales guys, the first 60 million is the easy 60 million. To get to [100 million], it's about how do we grow the pie? But for us in the US I think the biggest chance we have to broaden that pie is with a game like Spider-man. Spider-man is probably the best known comic book character in the world and we can take that title - and the way that Insomniac has hit it out the park in realising that character in a way that finally Spider-man plays like you want him to play - I think we can bring people into gaming who may not be there yet through the power of that kind of character."