Den kendte og meget dystre Dj Shadow fremviser sin nyeste video fra i morgen på Microsoft’s Play More site. Singlen som er den første fra hans kommende album, skal være med til at lokke nye Xbox købere til.
I første omgang vil det kun være på Play More, at man kan se Dj Shadow’s "You can’t go home again" video. Den egentlige release af videon kommer ugen efter. Harvey Eagle havde følgende at sige om det særprægede samarbejde:
"Now that we've launched the Xbox in Europe, we are focused on finding new and innovative ways to engage with our audience. DJ Shadow is one of the most exciting artists around today. This project, involving these partners, will give us exactly the kind of leadership exposure that we're looking for."
Rob Wells sagde følgende:
"DJ Shadow's new single and video, "You can't go home again" is a major event for Universal/Island Records and we want to build as much excitement as possible in the lead up to its release. I feel Shadow's music is a perfect fit for the Xbox launch and 'You can't go home again' will certainly appeal to the gaming demographic."
Du kan besøge sitet her: Play More sitet