Det er meget dyrt at udvikle og udgive store spil, og netop derfor er firmaer som EA, Activision og Ubisoft naturligvis forsigtige med hvad de dedikerer mange ressourcer til. Det er for det meste mere økonomisk rentabelt at fortsætte én serie, snarere end at starte nye, men Sony ønsker alligevel at støtte op om etableringen af nye serier og nye genrer.
For nylig talte Senior Vice President for Sony Entertainment Worldwide Studios, Michael Denny, lidt med VG247, og her fortalte han at Worldwide-portionen af Sonys studier altid bliver opfordret til at afprøve nye ideer.
"Trying anything new is always a big challenge, but I think it's a challenge that Worldwide Studios always wants to take on. We'll always want to back it. We see our fans out there always want to see new things.
It's interesting that at this stage in the life cycle we've got big new IPs, triple A IPs, to come, with Ghost of Tsushima, and games like Days Gone as well. We'll always back new IP. But what we'll say is well, we're gonna be smart about how we develop those games and make sure we have a strong pre-production process and really prove out the key elements of those games along the way. But doing new IPs and trying to create new genres is something we'll always back."
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