I løbet af det seneste halve år har både Microsoft som organisation og særligt Xbox-chefen Phil Spencer slået fast overfor hele spilbranchen, at de har i sinde at investere flere penge i eksklusive titler til Xbox-platformen. Dette kommer efter en lang periode hvor mange har bedt om flere store spil, og nu lader de til at være på vej.
Dette markante skift har Phil Spencer talt lidt om for nylig i et interview med Venturebeat:
"I'm not deaf to the meme out there regarding our content and our need to invest more. Definitely, we are at a point where we're investing more and we'll continue to do that. When I look at Matt and his responsibility with his team, it's about charting our future in first-party content. I feel like with each one of the leaders we have, there's an existing plan, and I feel good about that plan, but we know that the plan all-up for studios is expanding. Having Matt's leadership there in navigating the expansion, what bets we make, the teams we bet on, the teams we create, is going to be critical."
Her taler Spencer desuden om den nye spilchef hos Xbox, Matt Booty, der angiveligvis har været med til at grundlægge den mere aggressive strategi i forhold til udgivelsen af eksklusive titler.