Star Wars Battlefront II og dets aggressive brug af Loot Boxes konstituerer en af de største skandaler i spilbranchen i nyere tid, og angiveligvis har modtagelsen blandt forbrugerne været så ringe, at spillet ikke har ramt de interne salgsforventninger. Alligevel lader EA til at holde fast i, at Loot Boxes ikke kan anses som værende hasardspil, og bør derfor ikke reguleres. Det kommer dog ikke som nogen overraskelse, da disse er en integral del af firmaets forretningsmodel, særligt også i deres sportsspil.
For nylig, under firmaets investormøde, blev CEO Andrew Wilson spurgt, og han svarede således:
"We do not believe that loot boxes and similar mechanics are a form of gambling. I think there are a plenty of governments around the world that have agreed with us on that. And there isn't just us it is the entire industry. We work very carefully and closely with all of our industry partners and the ESA the industry body to make sure that people understand exactly what loot boxes are, exactly why they are not gambling and we will continue to engage in that going forward. We think that's important and I think there is a lot of consumers who would argue the same thing based on their great experience they have with fun games to have associated live services with them, that some may be misconstruing as a loot box or a gambling mechanism."
"At the very core we must always build on the foundation of player of choice. And that might be the choice of whether a player engages in a particular mode or not, that might be whether a player decides to grind for something or not. But in all things it's around providing a fair playing field with players feel they have choice. And you should expect that we will continue to drive hard against that and ensure that again we didn't set out as I said in the prepared remarks to build the feature set that could be perceived to be anything other than fair. It's clear that we didn't quite get that balance right. But we are doubling down now to ensure that we do it."
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