Loot Boxes fylder fortsat meget i spildebatten, og derfor er det efterhånden blevet kutyme for studier verden over at kommentere på strategien, der lader til at have vundet indpas i branchen til trods fra protester fra forbrugerne. Nu er det blevet CD Projekt RED's tur, studiet bag The Witcher 3: Wild Hunt, som manger anser som værende en forbrugervenlig skabelon som andre bør eftergøre.
I et interview med <a href="https://www.pcgamer.com/cd-projekt-red-responds-to-loot-box-controversy/>PC Gamer</a> siger CD Projekt RED-medstifteren Marcin Iwiński, at de synes at forbrugeren bør få hele produktet når man betaler fuld pris, og at sidste år bør være en lektion for dem der forsøger at "snyde" forbrugeren.
""Conversation" sounds way too nice to describe what was happening last year. I would rather call it community backlash. And this time around, it wasn't just the hardcore community, there were a lot of really pissed off gamers out there and they decided to speak up. Where we stand is quite simple and you could see it with all of our past releases—most recently The Witcher 3: Wild Hunt and GWENT. If you buy a full priced game, you should get a big, polished piece of content, which gives you many, many hours of fun gameplay. The definition of 'many' may vary on a title-by-title basis, but in our case it was always 50-60+ hours of the main story-line, with up to a couple of hundred of hours of side activities—if you really wanted to max out the title. To me, this is a fair deal. You get what you paid for, plus we are always trying our best to overdeliver. There is no better PR than a happy gamer recommending your title to their friends."
Det lader til at studiet fortsat ønsker at benytte et godt rygte, og en imponerende spiloplevelse som primær markedsføringsplatform.