Da Phil Spencer i sin tid tog over som chef for Microsofts Xbox-division, var det hele kulsejlet en smule for brandet efter en relativt skuffende og kontroversiel Xbox One-afsløring. Alligevel tyder noget på at Spencer er i fuld gang med at rette op på skuden, og netop denne proces har han for nylig åbnet lidt op for.
For nylig talte Spencer ved D.I.C.E-konferencen i Las Vegas, og her sagde han blandt andet, at det var tydeligt at firmaet havde brug for en frisk start for Xbox-brandet.
Han sagde:
"It was obvious Microsoft needed a reboot. Morale had hit a low, we were all massively frustrated we kept missing big trends. In some ways, it felt like real innovation was impossible. And the in-fighting and fiefdoms were so famous, people made fun of it. Which would have been funny, if it hadn't been so true."
"Everything is changing. The way we relate to each other, to our partners and even to our competitors. The way we build teams, the way we build projects, the way we commit, every single day, to making Microsoft a safe and inclusive place for all."
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