Der er ifølge Nintendo en grund til at deres kommende maskine vil blive kaldt Revolution. Firmaet regner nemlig med at kunne lave et regulært paradigmeskift i hele spilbranchen med deres konsol og endda hive helt nye spilinteresserede ind i folden.
Ifølge Iwata vil maskinen slet ikke gøre brug af en normal controller, men i stedet bruge en helt ny form for controller. Han sagde bl.a. følgende til Kyoto Journal forleden:
"The keyword for the DS was 'innovative product,' but it will be 'paradigm shift in [game] play' with the Revolution. The concept behind our new console, tentatively named 'Revolution,' is the same as the DS. We want it to broaden the [video gaming] audience range, and we don't want it to be something that people will see as too irrelevant to them, too difficult to use, or as something that wastes space. We'll announce specific details at the E3 ... It will most likely come out between this year [and] next year, which is considered to be the transition period for home consoles."
Han havde også en del at sige om markedsandele og konkurrenten PSP:
"Similar to the relationship that the DS has with the PSP, we won't fight over the same share of the pie with another company. We have no intention of fighting over shares of the market in a way that will shrink it. For us, success will depend on whether we can call back people that have stopped playing games, and whether we can also bring in a new base of customers. That way, our share [of the market] will increase since the market will grow bigger."
Stikpillerne gik også på den evige jagt, der i øjeblikket sker med hensyn til hurtigere og flottere grafik, her sagde Iwata:
"In the past, the video game industry grew on high-quality graphics and data volume. We decided to move into a different direction, since we believe that those days have ended. But by watching the PSP, we see that there are also people that have different thoughts from us. But it's up to the consumers to make the judgment, and it'll also be good if we can expand the market size by bringing out our best points."