Hvorfor er det at vi alle drages af Nintendo? Naturligvis er én af de centrale grunde, at de slet og ret producerer gode spil, men det er også nostalgien der råder, et vindue tilbage til en tid hvor spilleglæden var central. Netop det der med glæde mener Nintendo også selv er en afgørende del af deres filosofi.
Nintendos manager for Entertainemt Planning & Development, Shinya Takahashi, har udtalt i et interview med The Guardian at firmaets filosofi er simpel - de ønsker at gøre folk glade.
"How can we pleasantly surprise players? We're trying to find ways to make people happy."
Desuden forklarer han også lidt om, præcis hvordan deres projekter begynder.
"In many cases, we begin by assigning a small group to a project; not necessarily senior staff, but developers, to try and come up with ideas. Those lead to the end product. Super Mario Odyssey is a good example to explain this: we actually had several small groups and as a result we had many different ideas, which we then put together to make a single product. Naturally during the course of early development, we find the right mission for each project. I believe every game has a different mission. With [Nintendo Switch launch game] 1-2 Switch, for example, the mission was to make a party game where players would not have to look at the screen - where people would face each other"