Microsoft nåede markedet først, så hvad er mere naturligt end at sige, at det faktisk aldrig har været en fordel? Det er præcis hvad SCEAs chef Kaz Hirai forleden gjorde i et interview med det officielle amerikanske PlayStation magasin.
Han mener ganske enkelt ikke at fordelen ved at være først på markedet er så markant som Microsoft gør den til - desuden syntes han at firmaet brugte denne undskyldning i forbindelse med deres oprindelige Xbox, således at MS aldrig kunne klandres for ikke at have en større chance på markedet. Han sagde bl.a.:
"People, especially people up north on the West Coast, seem to put a lot of credence on being out before the other consoles. If you take a look at when our competitors came out in the market, we had upward of 3 to 5 million PS2 units when our competitors came out with a platform. Consumers adopted our platform because [they like our content] and not because we were first to market. First to market, from what we can tell, has never been an advantage."
På spørgsmålet om hvorvidt PS3’erens angiveligt flere muskler kommer til at spille en faktor i kampen mellem Xbox 360 og PS3 sagde Hirai:
"The technological advantage is almost a given, but by itself, it doesn't mean very much. What kind of software do you have to help drive that technological innovation? We've proven over the past 10 years with three products that we can deliver, whether it's first-party of third-party support."
Han kommenterede også kort den nye, og indtil videre udskældte boomerang-kontroller med følgende:
"We've gone through two consoles with essentially the same controller design, and it's time for a fresh approach. We're going to look at the form factor, but at the same time we want it to feel familiar. It's difficult to balance the two. It's a work in progress. We certainly want to make sure that when you hold it in your hands that you've come home to something familiar."
PlayStation 3 forventes på gaden engang i år 2006.