Det fanbaserede spilsite 4 Color Rebellion, der gennem tiderne har skrevet nogle indsigtsfulde artikler og kronikker, har netop kastet sig over fænomenet med Xbox 360 og det faktum at maskinen ikke ligefrem er en succes i Japan. Rigtig mange mener at det skyldes japanernes nationalisme, men dette er sitets skribent Vinnk slet ikke enig i, han skriver bl.a.:
"People are saying that the Xbox is not selling because the Japanese people are Xenophobic and will never buy foreign electronics. I have even read a few comments that say and I quote ‘Those Japs would never buy an American game system because they are still bitter about Hiroshima’"
Herefter tegner han et billede af firmaer eller brands der klarer sig strålende i Japan til trods for at være amerikanske. Han siger bl.a.:
"They are buying iPods like crazy. Japanese Apple stores sell more iPods per store than Apple stores in America. But wait! Apple is based in California. How can this be? Why aren’t they proudly buying their own, Japanese, Sony Mp3 players? Because Apple makes a good product that is in tune with what Japanese consumers like."
En af hans væsentligste pointer er at systemet og udvalget af spil ganske enkelt ikke matcher japanernes forventninger eller smag:
"Now look at the Japanese Xbox 360 launch lineup. First person Shooters, sports and car games. Games that sell really well in America but other than the car games are not to the Japanese taste. Had they launched with RPGs, simulation games, party games, gambling games and fighters, they might have done a whole lot better. McDonalds changed their company for the Japanese taste. Microsoft tried to change the Japanese taste for their company."
Hvis du vil læse hele artiklen, så kan det gøres lige her: http://www.4colorrebellion.com/archives/2006/01/03/the-xbox-360-and-japanese-nationalism/ "> 4 Color Rebellion-artiklen </a>