Chefen for Take-Two, Strauss Zelnick, er ikke kendt for ligefrem at lægge fingre imellem, men selv for ham er det sjældent at direkte angreb på konkurrerende virksomheder. Netop sådan en retorik ser vi faktisk sjældent i spilbranchen i det hele taget. Ved årets E3 talte Zelnick dog med GamesBeat om strukturen i Take-Two, og her tog han chancen for at prikke lidt til konkurrencen.
Først og fremmest påpegede han, at hvorimod Take-Two i alt har færre ansatte end Ubisoft, så tjener de flere penge.
"We are a global business, but we're not that big. We have 4,200 people. We have 17 studio locations. It's not that far-flung. We're still able to get our arms around it.
They [Ubisoft] have 14,000 people, and their revenue is less than ours. We don't understand it."
Ikke bare det, Zelnick blev også spurgt om hvorvidt det at EA har tvunget deres studier til alle at bruge Frostbite-grafikmotoren, og her svarede han følgende.
"We do not. Take a look at our quality versus theirs [EA's]. I don't think it's realistic to say to people, "We think you're the best creators in the business. Come in and do your best work. Oh, and incidentally, you have to use this technology over here." We do care what the technology is. We do care how much we spend on development. Rockstar has a proprietary engine. Within the 2K label, there are proprietary engines. We also license external software.
We don't think there's much of a percentage in having a corporate engine. Midway had a vaunted corporate engine, corporate technology library. Midway filed for bankruptcy. There's little evidence that having a corporate technology system is in service of the best entertainment properties. But reasonable people can disagree about that. It's not our strategy.
Take-Two får snart lidt af et boost ved udgivelsen af Red Dead Redemption 2.