Take-Two, og i forlængelse 2K, er blandt de udgivere som har lænet sig kraftigst ind i live-elementer og derigennem også mikrotransaktioner. Disse gør sig særligt gældende i GTA Online og NBA 2K18, og i det sidstnævnte spils tilfælde har den forbrugerfjendtlige struktur også skabt kontroverser blandt fans.
Take-Two har flere gange fortalt at mikrotransaktioner er en fast del af deres forretningsmodel, og nu forklarer de hvorfor. En Senior Producer hos 2K har nemlig fortalt Trusted Reviews, at mikrotransaktioner er en "sørgelig konsekvens" af den måde spillere spiller spil på i dag.
"VC (mikrotransaktioner) is an unfortunate reality of modern gaming. Every game, at some point, in some way has currency and they're trying to get additional revenue from each player that plays the game. You know, the question has to be when does it feel like it's a straight money grab versus when does it feel like it's value added, right?"
"We know nowadays that most people don't have the patience to work their way to the top. They just wanna be there right away. So, you know, we look at it as, oh it's an opportunity for us to allow you to skip the grind, but then if the grind is too long, like some people felt last year, they're gonna sit there and they're gonna go 'well, you knew the grind was too long to begin with."
Så åbenbart er det fordi folk har travlt, og ikke ønsker at gennemføre et spil på egen hånd.