Fra aller første trailer til Rage 2 stod det ganske klart, at selvom der er tale om en efterfølger til id Softwares Rage, så har spillet en lidt anden identitet. Spillet lader nemlig til at trække mere på Mad Max: Fury Road rent æstetisk, og benytter en mere varieret farvepalet.
I et stort interview med GamesTM (udgave 206) fortæller udviklerne lidt om hvordan processen har været, og hvorfor dette spil er mere farverigt end sin forgænger.
"A lot of that actually came from, first, the desire to push it far from Rage. And then looking at what the Apex technology could do for us with the jungles and the forests and the swamps and the overgrown cities. And that brought to us light and colour with the vegetation. That led us to have more colourful characters, and people have evolved and let us have more colourful buildings and skies. And now we have a marketing campaign. So it's really helped establish a unique identity in this world that's sometimes crowded with brown games."
"You can't just add colour to anything. So it's a part of the identity of Rage, as well. It's supposed to be fun, crazy, over-the-top, so it works really well with what we're trying to do with the gameplay, with the characters, with the factions. It made a lot of sense to make everything as colourful as we could."
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