For ikke så lang tid siden afslørede Sony på overraskende vis, at de slet ikke deltager i E3 i 2019, og nej det er ikke fordi de holder en begivenhed sideløbende - de er slet ikke med. Det er ganske tydeligt at Microsoft ser dette som en mulighed for for alvor at stjæle rampelyset, så derfor har Phil Spencer slået fast adskillige gange at Xbox møder op med masser af afsløringer.
For nylig deltog Spencer i et interview på Mixer, og her forklarede han hvorfor E3 stadig betyder rigtig meget for Xbox.
"Now I'd say most of our efforts and the reason why we like E3 the way we do... We could do this on our own or direct... We just think it's an awesome and frankly convenient way for the fans to experience video game. "I think we do it because it's a U.S. celebration in L.A. It's easy for people in the U.S. to come to one place and just share their love of video games."
"My hope is that E3 continues to grow. I think it's gonna change in some ways, but I look at all these events like XO, E3, the FanFest that we do at Gamescom... While we were doing the fanfest in Mexico City, I think we also had one in Milan going on at the same time. We can reach retailers, we can reach press in so many different ways..."
Hvordan tror du at E3 vil "ændre sig" som Spencer beskriver?