Sony er en virksomheden med mange jern i ilden. De producerer fortsat OLED-fjernsyn, mobiltelefoner, bilradioer og headsets - dog kender vi dem mest som virksomheden bag PlayStation. Adskillige gange er der netop omsætningen fra PlayStation-divisionen der har forbedret hele organisationens regnskaber betragteligt. Dog siger chefen dog at konsolmarkedet er en "niche".
For nylig talte Sony med deres diverse investorer (via ComicBook), og her sagde CEO Kenichio Yoshida følgende:
"As we speak, we provide, as I said, the immersive business and experience is something we would like to continue to place importance on. If you look at the game industry as a whole, the console market is not a major market, rather it's a niche market if you will. But for core gamers, immersive experiences are something we would like to value. In this respect, for the time being, the console as something that brings about computing functionality to the users is very important, but on the other hand, technology will progress and so as I said today, the Remote Play and PlayStation Now, the streaming services will be worked on in parallel, that is what we are doing at this moment."
Naturligvis udvikler markedet sig markant, og vil snart benytte streaming som primær levering til forbrugeren. Men er du enig i at konsolmarkedet er et "nichemarked"?