Selvom mange anser Microsofts E3-pressekonference for at være ganske fin, så i forhold til det sprog som Phil Spencer brugte til at beskrive den inden, så var der mange der undrede sig over hvor en række af de nye studier Microsoft har købt var henne. Hvor var Fable VI? Hvor var The Initiatives spil?
Det lader til at én af grundene til at Microsoft overhovedet har købt nye studier, er for at kunne inddele dem lidt, og ikke fyrer alle afsløringerne af på én gang.
I et interview med Kotaku beskriver Phil Spencer denne strategi på følgende måde:
"One of the nice things I loved about [the E3 2019 Xbox briefing]—at least they would be more in my head than they would be in public—was the things that we didn't show. I think about of the 14 first-party games, 12 are shipping in the next year. We were really able to focus on what's coming now, which I think is awesome. And then I think about the studios: where was Initiative? Where was [Forza Motorsport studio] Turn 10? Where was Playground's second team?"
"It was nice—and this hasn't always been the case with our first-party line-up—where we've had the ability to not show everything all the time. In the case of Forza, I want the team, just like we did 343 [Industries]. We gave them time—we did, what, four Halos in four years?—giving them an opportunity to really think and have a creative impact when they launch. Turn 10 is similar. I want to give them time to think through their plans. I love what they do with Motorsport, but you've got to be able to listen to your studios when they need time and they want to focus on more things. And as you have more content, you're able to do that."