For nylig løftede Google sløret for Stadia, hvor man skal bruge Stadia Pro for at spille i 4K. Samtidig med det kan man inden i Stadia Pro abonnere på Uplay Plus - ja, hele spilbranchen er ved at gå op i tjenester, abonnementer hvor man betaler fast i stedet for per produkt, og selvom dette er godt nyt for alle dem der gerne vil tjene pengene, lader forbrugerne allerede til at være lidt trætte af det.
Og det har Take-Two-chefen Strauss Zelnick set. Faktisk siger han til VentureBeat, at branchen slet ikke kan holde til alle disse tjenester.
"I think the average American household wants to subscribe to two to three entertainment properties at a time, of all sorts. There will be no winner takes all, and a bunch of losers, in linear programming as well as interactive.
"Interactive programming isn't particularly well-suited to a subscription, because you typically only play a couple of titles at a time, and you play them for a long time. I'm not sure what subscriptions bring. But we'll see, because obviously some people are going to launch them, and Game Pass is already out there."
Synes du heller ikke at interaktiv underholdning i virkeligheden passer til sådan en model?