Lige nu er der krig på PC-markedet, hvor Epic Games forsøger at udfordre Valves Steam-platform, der ellers har domineret PC-markedet i årevis. Et af de primære våben som Epic har benyttet sig af er at sikre eksklusiver, men denne strategi har skabt røre blandt forbrugere.
Epic Games har tidligere slået fast at dette ikke vil være en strategi der vil vare evigt, men i en række beskeder på Twitter slår firmaets CEO, Tim Sweeney, nu igen fast, at de mener at det er absolut nødvendigt for at bryde Steams monopol.
Han siger blandt andet at selvom Epic Games Store er mangelfuld i forhold til features, så ville de ikke kunne tilføje en bestemt feature der kunne drive forbrugere over naturligt.
"We believe that there's no set of features which Epic, or any other store, could add that would be so revolutionary as to lead to a large-scale move of gamers from a dominant storefront to a new one. We believe the lock-in effect of having a large library of games on a dominant storefront is more powerful than features, and hence a dominant store can only be challenged through exclusives. We believe exclusives are the only strategy that will change the 70/30 status quo at a large enough scale to permanently affect the whole game industry. For example, after years of great work by independent stores (excluding big publishers like EA-Activision-Ubi), none seem to have reached 5% of Steam's scale. Nearly all have more features than Epic; and the ability to discount games is limited by various external pressures."
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