Spilbranchen er, ligesom filmbranchen, mere tilbøjelig til at bygge videre på eksisterende fundamenter via efterfølger, og det er med årene blevet sjældent at se en helt ny stor AAA-titel blive afsløret uden forbindelse til et eksisterende univers.
Ubisoft afslørede dog eksempelvis Roller Champions og Gods & Monsters ved E3, og de mener faktisk at lige nu er det bedste tidspunkt i lang tid at investere i nye serier. I et interview med MCV fortæller Ubisoft EMEA Executive Director Alain Corre, at Ubisoft nu bruger flere ressourcer på at finde det talent der skal til for at udvikle nye titler.
"It's a challenge because we need a lot of talent to do that, so we are going to continue hiring talent in the studios, we plan to have more in the next five years. We cherish our fans that are following our brands like Assassin's Creed or Ghost Recon going forward, but we feel that it's also a good moment now to go onto investing in new IPs."
"There are lots of new technologies appearing. PC is still developing fast, there are new consoles coming next year, the streaming technology is there, cross-play is also something that will excite players, so we feel it's the right time to create new genres, and new IPs for us. After all, if the sun can shine on these ones, we'll have them for a long time to come."
Er du enig?