Spilbranchen er i konstant forandring, og selvom de fleste udgivere er delvist overgået til enten at producere mange free-to-play-titler, mobiltitler eller lignende projekter, så holder Ubisoft stædigt fast i en lidt ældre model, hvor de udgiver store, åbne, omkostningsfulde AAA-titler. Denne strategi har de dog i sinde at fastholde.
I et interview med GamesIndustry fortæller CEO Yves Guillemot, at deres strategi om at bruge mange penge på udviklingen af disse spil, og sælge dem til fuld pris også, vil holde.
"It is sustainable, because the world is big and the number of players that can play our games is immense. What we've seen in the last few years is the number of players that play our games is constantly growing."
"New markets are opening up and games live a lot longer than before. So at the moment we see that we can continue to increase the investments because we know we can have a return on investment that can be quite long[-tailed]."
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