Da Turbine besluttede sig for at gøre Dungeons & Dragons Online gratis at spille, var det et ganske fornuftigt valg. Om ikke andet er antallet af spillere vokset med 500 procent, hvilket jo er en ganske god stigning.
Selv antallet af betalende premium-kunder er vokset til det dobbelte siden september.
Turbines VD Jim Crowley er naturligvis godt tilfreds og glæder sig over stigningen:
"The response from players to DDO Unlimited has been nothing short of phenomenal. We've known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we've successfully expanded our reach and injected new energy into the game,"